Level 1 – Program Coordinator (2015 Version)

The Certified Wellness Program Coordinator (CWPC), or WellCert Level 1 course covers key skills that professionals need to build a foundation for results-driven wellness programming. Level 1 covers the scope of wellness programming typically present in smaller organizations with limited resources, while laying the groundwork for higher certification levels. Our approach is highly practical, focusing instructional time preparing you to deliver results.

Online Certifications include a FREE optional one-on-one professional coaching session with Larry Chapman, founder and presenter of WellCert, and one free year of our WellCert Membership.

Level 1 provides you with preparation to hone these key skills:

About the course

Certified Wellness Program Coordinator (CWPC) is the foundation and most popular WellCert program. If wellness programming is only part of your job, Level 1 gives you what you need to maximize your impact. If you work on wellness/well-being full-time, Level 1 is a necessary foundation built on by Level 2 Certified Wellness Program Manager for the broader list of skills you need. Level 1 Certified Wellness Program Coordinator training is highly practical. Our two days of content, case studies, and materials prepare you to deliver results. Watch a video on WellCert and Level 1:

The rubber meets the road with the skills we cover:

1. How to build strong senior management support: This skill covers the process of crafting rationales for wellness that fit your organization.  It provides a summary of ROI expectations found in scientific literature, and how to use this evidence when speaking with C-level leaders. It also covers biases commonly held by managers that need to be overcome.

2. How to assess your employees’ wellness needs: This skill covers the top prevention targets most commonly included in wellness programming, and the interventions that address them. It also identifies and details how to use many data sources that can inform your wellness needs assessment.

3. How to use a Health Risk Assessment (HRA): As a continuation of the needs assessment and planning topics, this skill covers the understanding of the potential of the HRA, the evolution of HRAs, as well as their key role in comprehensive wellness programming. It also provides practical tips on how to use HRA data, and how to select HRA vendors.

4. How to set your wellness strategy: This skill covers key program models and how to choose the right one for your organization, depending on your goals and needs. The skill also provides guidance on what stakeholders should be involved in setting the direction of your programs.

5. How to design your organizational infrastructure: This skill covers key topics like program staffing, objectives, and metrics, working with stakeholders and wellness champions. It provides key checklists that will help you build your program launch plan, budget, and select vendors and the program’s infrastructure.

6. How to design your technology infrastructure: This skill helps wellness program staff understand how key technology fits together to deliver effective programming. It outlines data flow between components and helps wellness people argue for technology investment.

7. How to design effective wellness communications: This skill distills marketing best practices and pitfalls. It outlines the core components of an effective employee communications plan, while also digging into key communications channels like email. It also provides creative ideas you can use to spice up your wellness communications.

8. How to design your health management process: This skill covers the levels of targeting and personalization needed to provide targeted interventions. It also outlines the various ways to feedback personal health metrics to individuals to provide motivation for change.

9. How to design group activities: This skill provides helpful templates and creative ideas for group programming. It provides participation strategies and rationales for selling investment in group activities to your leadership.

10. How to create a supportive environment for wellness: This skill lays out ways an organization demonstrates or sabotages its commitment to wellness. It covers key policies, physical environment factors, management messaging, value dynamics and other strategies that must be aligned in order to create a real culture of wellness.

11. How to design onsite programming: This skill covers major event-planning pitfalls and considerations when providing onsite programming. It covers a range of key planning questions applied to eight common onsite wellness activities.

12. How to perform a simple evaluation of your program: This skill provides an overview of the most important methodologies used to measure the results of wellness programs. It provides key evaluation questions and for each of the three major program models, you will learn how to structure and use a set of key program metrics. This skill provides everything you need to know to perform a simple and effective evaluation of your employee wellness program.

Each participant receives a hard copy and an electronic copy of the 220+ page Course Workbook that includes slides, exercises, and printed resources. That workbook is shipped to you within a week of signing up for online and webinar certification courses. For in-person training, the course workbook will be provided when you arrive for day one.

Upon completion of the course, exercises, and course evaluation, Chapman Institute formally confers the certification and adds your name to our online registry. WellCert grads must complete two continuing education online modules on the Chapman Institute website each year to maintain their certification in active status.

Learn more about WellCert here. Experienced wellness professionals can test past Level 1. Click here for more details.

Scholarships for our online certification are available for government/non-profit employees, college students, and individuals with financial needs. Use the contact form at the bottom of the page to request more information.

The online certification program begins with registration on our website and purchase of the WellCert Program Course. There may be a short delay while the credit card purchase is cleared. Each registrant will then receive the following:

  • A hard copy of the 220+ page Course Workbook and a cover letter will be Fed Exed within 5 business days.
  • Immediate access to the online Orientation Module to download important documents. Including:
    • Course Workbook
    • CaseBook
    • Course Evaluation Survey
  • Immediate 24/7 access to the twelve (12) additional online modules that provide the bulk of the technical content of the Course.
  • A quiz is provided at the end of each of the thirteen (13) modules.
  • A congratulatory email and eCertificate will then be emailed to the successful participant.
  • Each WellCert graduate will begin receiving an email with articles, information and monographs every two weeks thereafter called the WellCert Connections.

The certification process begins with a review of the Orientation Module that provides a briefing on the process and content of the course. A paper copy of the Course Workbook is FedExed to each participant and the expectation is that the participant will complete all thirteen (13) online modules within a twelve (12) month period along with the other two major course requirements, the CaseBook and the Course Evaluation Survey.

A planned exit interview conference call with the WellCert Master Instructor is then scheduled. Once the CaseBook and Course Evaluation Survey have been discussed, the successful applicant will receive a congratulatory email along with a PDF copy of the certificate of certification suitable for framing. The date of the Certificate will be used to determine the timing of the individual’s recertification requirement.

Level 1 – Program Coordinator (2015 Version)


  1. CWPC Orientation

  2. 1: Management Support

  3. 2: Needs Assessment

  4. 3: HRAs

  5. 4: Wellness Strategy

  6. 5: Organizational Infrastructure

  7. 6: Technology Infrastructure

  8. 7: Employee Communications

  9. 8: Health Management Process

  10. 9: Group Activities

  11. 10: Supportive Environment

  12. 11: Onsite Programming

  13. 12: Program Evaluation

  14. CWPC Exam Part 1 (Online)

  15. CWPC Exam Part 2 (Online)

  16. CWPC Evaluation (Online Version)