Level 2 – Program Manager

The Certified Wellness Program Manager (CWPM), or WellCert Level 2 builds on skills laid down in Level 1 to scale your impact. Level 2 covers key topics that larger, more complex organizations face every day. Key topics include vendor selection, measuring ROI, and biometric screening.  Our approach is highly-practical, focusing most instructional time preparing you to deliver results.

Online Certifications include a FREE optional one-on-one professional coaching session with Larry Chapman, founder and presenter of WellCert, and one free year of our WellCert Membership.

WellCert Level 2: Certified Wellness Program Manager

Note: This course requires prior completion of WellCert Level 1 Certified Wellness Program Coordinator training.

This course builds on skills laid down in Level 1 to scale your impact. Level 2 covers key topics more senior wellness program staff face every day. Key topics include producing results, increasing participation, using technology wisely and measuring ROI. Our approach is highly-practical. All instructional time prepares you to deliver results by developing these skills.

Key practical skills to be covered in Level 2 – Certified Wellness Program Manager training:

13: Enhancing program results through AMSO: This skill provides a working model of how to apply the ground breaking insights of AMSO into the basic requirements of results-driven wellness programs. Beginning with O’Donnell’s seminal work we examine the four major requirements of effective behavior change programs. We dig into the ramifications of Awareness, Motivation, Skill acquisition, and Opportunity to practice (AMSO) and how to build each into your programming.

14: Overcoming stakeholder objections: This skill helps you identify the various internal and external stakeholder groups, their needs, biases, and top objections. Along with these important insights we will cover how to develop your own stakeholder relations management (SRM) approach.

15: Managing vendors: This skill helps assure that you select the best vendors and manage their relationships effectively. We also cover strategies for preventing unauthorized disclosures of IIHI and PHI, how to keep and maintain confidentiality. We also cover strategies for establishing and maintaining healthy vendor relationships and building your annual Vendor Report Card.

16: Maximizing participation: This skill provides a step-by-step approach to maximizing program participation. We cover twelve key strategies for maximizing participation along with a discussion of the four major recruitment strategies and what you can expect from each.

17: Using wellness incentives: This skill covers an understanding of how to use short-term and long-term incentive features within a wellness program and best practices for how to structure incentives that can help assure 90%+ levels of participation. We also cover how to get the highest level of motive force from your incentives.

18: Using self-service technology for wellness: This skill provides participants with an understanding of the strategic and operational uses of key self-service technology in worksite wellness programs. This technology includes wearables, commitment aids, online behavior change programs, online trackers and e-Health platforms. Learn how these tools can help you reach deep into your population.

19: Using biometric screening and coaching: This skill covers the key issues in the effective use of biometric screening and coaching. Limitations and future strategies for getting the most out of screening and coaching interventions are also covered. Participants will also learn about important synergies between these core wellness technologies.

20: Budgeting for wellness: This skill provides participants with a set of budgeting principles and guidelines and demonstrates a method for estimating budgets for key components of wellness programs. We also consider funding strategies and selected industry benchmarks along with key budgeting tactics.

21. Analyzing wellness program results and return: This skill covers how to use key sets of metrics from program operations, productivity measurement and cost measurement to meet the accountability needs of your wellness program.  Leading and lagging indicators are used in each of the three major areas to provide both a Value on Investment (VOI) style evaluation of your wellness program along with a Return-on-Investment (ROI) economic analysis. We go deep on two key methods for determining your program’s economic return: a non-claims based approach and a claims-based approach. The combination of these methods and metrics gives you the ability to deliver a “balanced scorecard” report on your wellness program efforts to senior managers.

22. Optimizing wellness program results and return: This skill examines 10 major programming strategies that can significantly increase the results of your wellness program efforts.  These strategies when appropriately implemented will quickly lift your operational, productivity and cost metrics. These program strategies and accompanying modifications are then described in much more depth in a helpful tool in the back of the Course Workbook.

23. Addressing well-being: This skill distills a definitional framework, historical perspective, content analysis, intervention options and possible points where well-being can be used to enhance the position of the wellness program effort with the population involved. We ground this topic in the findings of important national surveys and studies and suggest how to layer well-being into your wellness approach.

24. Building employee trust: This skill helps practitioners increase employee trust in wellness efforts by dealing effectively with organizational realities, essential caveats about trust, addressing “the elephant in the room”, being a “safe” organization, and using trust-building messages. We then cover how to utilize FAQs as a low cost way to help build employee trust in wellness efforts.

The online certification program begins with registration on our website and purchase of the WellCertsm Program Course. There may be a short delay while the credit card purchase is cleared.

Each registrant then receives:

  • An immediate email acknowledging your purchase including a link to download the 250+ page Course Workbook in a PDF format.
  • Immediate 24/7 access to the online Course beginning with the Orientation Module.
  • Within 5 – 10 business days a hard copy of the 250+ page Course Workbook is sent via Federal Express.
  • Access to a mini-quiz at the end of each of the thirteen (13) learning modules to test your comprehension of the material.
  • Once all the learning modules and quizzes have been completed, an opportunity to complete a 3 part online Final Exam.
  • A congratulatory email and the eCertificate of Completion is then emailed to the successful participant.
  • The option of having a personal coaching session with Larry Chapman MPH, the founder of the WellCert Program.
  • Inclusion of your name on the official WellCert Registry
  • One year of free membership on the Chapman Institute website with document search, monthly phone conference calls, unlimited access to learning modules and research service.
  • Twice monthly editions of the WellCert Connections email newsletter.

The certification process begins by viewing the Orientation Module that provides a briefing on the process and background content of the course.  A paper copy of the Course Workbook is sent via Federal Express to each participant for note-taking purposes.  Most participants complete all 13 learning modules and the 3 part Final Exam within 3 months from purchasing the course.

The general process used through-out is for the participant to view each learning module at their own pace, complete the 4 exercises in the Course Workbook, take the mini-quiz for each module and then when all 13 modules have been completed they then complete the online 3 part Final Exam.  Submission of all 3 parts of the final exam triggers grading and award of their certificate of completion.

The Level 2 CWPM online Final Exam consists of the following parts:

CWPM Exam Part 1 – 40 true-false questions and 40 multiple choice questions that are auto-graded
CWPM Exam Part 2 – 4 essay questions that are graded by the Master Instructor
CWPM Evaluation – 10 questions on the course and your experience and satisfaction with it

You can click on the “Save Quiz” button if you need to complete it later.  Also to move to the next module just go back to your account landing page and click on the next module.

Level 2 – Program Manager

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  1. CWPM Orientation

  2. 1: Enhancing Program Results through AMSO

  3. 2: Overcoming Stakeholder Objections

  4. 3: Managing Vendor Relationships

  5. 4: Maximizing Participation

  6. 5: Using Wellness Incentives

  7. 6: Using Self-Service Technology for Wellness

  8. 7: Using Biometric Screening and Coaching

  9. 8: Budgeting for Wellness

  10. 9: Analyzing Wellness Program Results and Return

  11. 10: Optimizing Wellness Program Results and Return

  12. 11: Addressing Well-Being

  13. 12: Building Employee Trust

  14. CWPM Exam Part 1 (Online)

  15. CWPM Exam Part 2 (Online)

  16. CWPM Evaluation (Online)