This module provides proven specific strategies and tactics for obtaining the best organizational data to prepare the business case for worksite wellness for your company. Starting with key demographic data, examples are used to show how best to build a strong case using company-specific data. Insights that contribute to a strong economic case for wellness will be presented and used in examples. Next, health benefit data will be reviewed and the most persuasive data formats will be described along with some key caveats that are helpful in formulating the business case.