This CE module covers the basic tenants of wellness advocacy including why advocacy for wellness is needed, fundamentals of influence and advocacy, the basics of the sales process, and potential obstacles to advocacy. There are also a wide range of benefits to employers, communities and health plans from the use of wellness strategies.  Then 7 key suggestions for effective advocacy work are presented and discussed.  The suggestions address economic and humanitarian rationales, consistent messaging, speaking from personal experience, recruiting senior “champions,” challenging employees to participate, and inviting involvement.  The primary implication of this CE module is that there are several specific strategies for wellness advocacy that can be used to increase its adoption and use by organizations.

Length: 49 minutes