Level 3 – Program Director

Building on the foundations of Levels 1 and 2, the Certified Wellness Program Director, WellCert Level 3 course puts the focus on further scaling your impact to large, complex organizations.  It also focuses on Health and Productivity Management (HPM) methodologies to scale your ability to drive results.

Online Certifications include a FREE optional one-on-one professional coaching session with Larry Chapman, founder and presenter of WellCert, and one free year of our WellCert Membership.

This course builds on the foundations of Levels 1 and 2, putting the focus on further scaling your impact to complex organizations. Watch a video on WellCert and Level 3:

It also focuses on Health and Productivity Management (HPM) methodologies to scale your impact by developing these skills:

25: Implementing wellness in large employer organizations: This skill provides a useful operational perspective for the major differences that characterize large employer organizations, integration points, implementation tips and personal characteristics associated with success.

26: Raising awareness for each employee: This skill emphasizes a deeper understanding of the AMSO framework and how to use it to help assure a results-driven perspective. Also covered are key differences in awareness strategies, most effective awareness interventions and strategies and how to enhance novelty effects.

27: Building motivation for wellness in large organizations: This skill begins with a detailed look at the major programming strategies that large employers can use to augment the innate intrinsic motivation that exists in virtually all work populations. We present strategies for converting extrinsic motivation into intrinsic motivation along with relevant positioning strategies.

28: Building programs that enhance wellness skills: This skill helps participants become adept with the various methods to programmatically building for wellness behavior skills. We also cover retention strategies and behavioral economic adaptations.

29: Building opportunities to practice new wellness skills: This skill helps the participant use strategies that will provide participants opportunities to practicing new wellness behaviors. We make connections to other program interventions and cover how to convey the importance of practicing skills to populations.

30: Using educational interventions to maximize HPM results: This skill teaches participants which educational interventions produce the most health and productivity management results. We cover relevant metrics and measurement as well.

31: Designing health plan benefits to maximize HPM results: This skill gives participants the ability to make targeted health plan design modifications to drive health and productivity management results. We cover strategies for activating health consumers, utilization choices, point-of-use cost sharing, and preventive medical benefit optimization.

32: Using individual interventions to maximize HPM results: This skill connects the dots between HRA and selected claims data, and effective individual intervention strategies. We cover each of the major categories of individual intervention and their corresponding metrics and likely impact.

33: Using employee incentives to maximize HPM results: This skill covers the design and configuration of long term criteria-based wellness incentive programs. Strategies for use of sentinel features, criteria options, verification choices and evaluation measures.

34: Addressing presenteeism in wellness programs: This skill covers definitional issues, measurement options, intervention strategies, linkage points and positioning methods for organization wide presenteeism efforts.

35: Integrating wellness deeply into an organization: This skill covers how to integrate wellness activities at three different levels. First, we cover how to link various wellness interventions together. Second, we cover links between the wellness programs and other internal organizational functions and services. Third, we discuss linkage with external resources and services.

36: Evaluating an employee wellness program in a large organization: This skill provides the ability to identify evaluation objectives, develop an evaluation plan, plan data collection, analyze data, formulate interpretation, develop recommended program modifications, and plan for utilization of evaluation findings. Nine modules that provide a best practices approach to program evaluation are examined along with a variety of useful strategies.

The online certification program begins with registration on our website and purchase of the WellCertsm Program Course. There may be a short delay while the credit card purchase is cleared. Each registrant receives the following:

  • A hard copy of the 220+ page Course Workbook and a cover letter will be Fed Exed within 2-5 business days.
  • Immediate access to the online Course and the Orientation Module for downloading important attachments:
    • Course Workbook
    • Final Exam
    • Course Evaluation Survey
  • Immediate 24/7 access to the additional twelve (12) online modules that provide the bulk of the technical content of the program.
  • A quiz is provided at the end of each of the thirteen (13) modules.
  • A 20-30 minute exit interview telephone call to discuss the Final Exam and job/career issues.
  • A congratulatory email and the eCertificate will then be mailed to the successful participant.
  • Each WellCertsm graduate will then begin receiving an email with articles, information and monographs every two weeks thereafter called the WellCert Connections.

The certification process begins with a review of the Orientation Module that provides a briefing on the process and content of the course. A paper copy of the Course Workbook is Fed-Exed to each participant and the expectation is that the participant will complete all thirteen (13) online modules within a twelve (12) month period along with the other two major course requirements, the Final Exam and the Course Evaluation Survey.

A planned exit interview conference call with the WellCertsm Master Instructor is then scheduled. Once the Final Exam and Course Evaluation Survey have been discussed, the successful applicant will receive an email along with a PDF copy of the certificate of certification suitable for framing. The date of the Certificate will be used to determine the timing of the individual’s recertification requirement.

Level 3 – Program Director

Or log in to access your purchased courses


  1. Module #01 – Orientation

  2. Module #02 - Wellness in Large Employer Settings

  3. Module #03 - Awareness Strategies

  4. Module #04 - Enhancing Motivation

  5. Module #05 - New Skill Acquisition

  6. Module #06 - Increasing Opportunities to Practice

  7. Module #07 - Educational Interventions

  8. Module #08 - Health Plan Design Modifications

  9. Module #09 - Using Individual Interventions

  10. Module #10 - Using Wellness Incentives

  11. Module #11 - Addressing Presenteeism

  12. Module #12 - Integrating Your Wellness Program

  13. Module #13 - Conducting a Program Evaluation

  14. Level 3 Final Exam