There are a large number of different types of possible incentive rewards that can be used in wellness programming. These are often referred to as “pay values.” For our purposes these have been categorized into tangible and intangible types. The distinction between tangible and intangible is based on whether the reward has form or substance or is largely an intrinsic or non-material/psychological value to the individual. Tangible rewards usually are connected to concrete, material or easily measurable phenomenon (such as: money, time-off, merchandise goods, coupons for discounted purchase of goods, etc.). Intangible pay values are often linked to the way the various incentive activities are communicated about with actual and potential users.